Discomfort
Digital Design, Print Design, Spatial Design,
Web Design & Video Editing
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(dis)comfort explores the emotional disconnect and common misconceptions surrounding life in suburban neighborhoods. Through a video format, the project highlights the underlying issues within these communities and the factors that hinder genuine connection—despite the setting being seemingly ideal for it.
The website offers a deep dive into the topic, guiding users through detailed research and insights. As a proposed solution, I developed a communal art installation designed to engage and involve local residents directly. To brand and promote the event, I created a suite of assets including a poster, invitation, way-finding materials, and video advertisements.
* Featured work includes: Website wireframe, edited video, way-finding and installation sketches, final installation model, & promotional invitation.
* Material used: Tyvek paper to withhold weather conditions, Fishing Hooks that swivel and move with the wind to attract the eye of the viewer and Bright Yarn to connect each note.